A Deep Dive: Business, Marketing, Technology & more
Explore insightful perspectives across business, marketing, technology, and more — from Pramod Maloo’s desk.
Maximizing Impact for Year-End Campaigns with Influencer Collaborations
If you are living, breathing and sleeping by social media feeds, by now you know that influencer marketing can be huge for a brand. There is often a...
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The Changing Dynamics of SMM: Navigating Q4 and 2025
Emerging Trends to Watch Actionable Strategies for Q4 and 2025 By staying ahead of these trends and implementing forward-thinking strategies, brands can navigate the rapidly changing landscape of...
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AI Tools to Supercharge Your Digital Marketing: Going Viral in 2024
AI Tools for Viral Digital Marketing In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) has become a game-changer. From content creation to campaign optimization, AI...
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7 Digital Marketing Myths You Need to Stop Believing
Digital marketing is a fast-paced world, yet some myths just won’t go away! Many businesses fall into these misconceptions, expecting instant success or following outdated strategies. Let’s debunk...
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Digital Well-Being: 6 Small Habits for Big Cybersecurity Gains
A recent incident hit close to home when a dear friend reached out, panicked over a cybercrime they had fallen victim to. It was a stark reminder that,...
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If You Stepped Away from Your Business Today, Would It Still Run?
There’s a quiet question that lingers in the minds of many founders, one that’s rarely said out loud—but never quite goes away: “If I stepped away—just for a...
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Your Ads Are Burning Money
Ad costs are at an all-time high in 2025. CPMs (Cost Per Thousand Impressions) have surged by 20-30% year-on-year. The competition is fiercer than ever, and consumer attention...
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Why No One Remembers Your Brand (And How to Fix It)
Why No One Remembers Your Brand (And How to Fix It) You show up every day. Clients are happy. Your service delivers. Yet, when people talk about your...
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